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Your PR Shortcut: Discover today’s Newest PR Tools, Learn from Others, Make Smarter PR Moves

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PRToolFinder is a Stevie Award Finalist!
Category: Achievement in Product Innovation
Winners announced 11/10!

If you’re looking for Public Relations Software

You’ve come to the right place!

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PRToolFinder

New tools emerge, while existing ones are updated or replaced. Keeping up with these changes and evaluating the effectiveness of different tools can be time-consuming. PRToolFinder updates the database ongoing, blogs about changes and offers the only PR-specific, searchable database of tools categorized the way PR pros search for their PRTech.

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PRProFinder

Business subscribers can connect with PR professionals who can help you with projects, strategy and more. We’ve included a PR Directory in this community for a reason – if you’re a business searching for PR tools, there’s a good chance you need some PR assistance as well.


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Parlay Forum

The new community forum encourages collaboration, the exchange of information to move your business forward. Businesses can connect with PR Pros. PR Pros can connect with each other. It’s a community forum for inquiry, sharing insights, asking questions and learning from each other – perhaps do some business together!

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PRToolFinder Community For PR Pros, Agencies and Businesses who need PR help and/or DIY Solutions

PRToolfinder provides all of the options to make the best buying decision to meet your goals and fuel your growth.

Over 25+ Categories and 250+ useful tools to discover (many of them free!)
Newsletter keeps you up to date on new tools, tool news, and PR tech trends & research

AI generative technologies - VIDEO, AI generative technologies – GRAPHICS, AI generative technologies – Language/TEXT based
Article Marketing, Awards Programs, Blog Creation Tools
Blog Monitoring Tools (RSS-based Search Engines), Content marketing, Editorial Calendars & Journalist Networks
Electronic Media Kits; Online press rooms, Graphic Image Resources (Photos, Design), Link Building & Influencer Marketing
Market Research, Media Contact Databases, Media Monitoring & Measurement
Media Suites, Newswires & Press Release Distribution Services, Podcast Hosting Providers
Podcast Monitoring, Search & Directories, Podcast Recording Tools, RSS Feed Creators/ Content Syndication
RSS Feed readers, Search Engine Optimization (SEO), Social Media Management & Scheduling
Social Media Monitoring & Analytics, Social Media Platforms, Speaking Opportunities/ Thought Leadership
Tools to Shorten URLS, Video/TV Search Engines And Monitoring Tools, Videocasting Tools
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A Trio of Features that can transform your PR Program

PRTools Database

PRProFinder Directory

(Parlay) Forum

PRTools Database

  • Convenient category drop-down menu makes it easy to compare like tools
  • Search by tool name to see what category it in to see competing tools
  • See Pricing (in most cases)
  • Link directly to tools of interest
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PRProFinder Consultant’s Directory (Completely free to use)

  • Consultants only, no big expensive agencies
  • Search by keyword (tech, legal, supply chain, etc.)
  • Search by City or State
  • Most listings include a thought leadership piece which will ultimately populate a knowledge base
  • Members and non-members can contact Consultants Directly (no additional fee/no commissions)

Collaboration (Parlay) Forum

  • Learn about PR from PR Professionals using Q&A style messaging board forum
  • Schedule posts to streamline engagement and ensure timely updates
  • Keyword search enables easy navigation to relevant forum conversations
  • Engage in dialog to identify potential PR partners to help with your immediate needs
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Who is PRToolFinder for?

When you’re just starting out, perhaps free tools are where you start.
When you’re growing you want to evaluate more robust tools.
With access to a comprehensive source of tools, you’ll make the right buy decision at every stage.

Independent PR Consultants and Small Agencies

PR consultants and boutique agencies often operate virtually and tend to be nimble and more cost-effective due to their business model. While their offerings and specialties vary, they all require tools. Almost all need:
  • Media Monitoring and Analysis: Real-time monitoring of media coverage to stay updated on relevant news and mentions.
  • Media List Management: Maintaining media contact lists and databases.
  • Social Media Management: Managing their organization's social media presence, including scheduling, monitoring, and analytics.
  • Editorial Calendars & Journalist Networks

In-House PR Teams:

In-house PR teams have varying needs and challenges compared to external agencies or consultants. Their primary goal is to manage and safeguard their organization’s reputation. Their common tool requirements include:
  • Media Monitoring and Analysis: Real-time monitoring of media coverage to stay updated on relevant news and mentions.
  • Media List Management: Often delivered via a media suite of tools.
  • Crisis Communication Tools: Rapid response capabilities during crises or negative news events.
  • Content Distribution and Outreach: Platforms for distributing press releases and engaging with media.
  • Social Media Management: Managing their organization's social media presence, including scheduling, monitoring, and analytics.
  • Reporting and Analytics: Measuring the effectiveness of their efforts and demonstrating PR's value.
  • Market Research/Competitive Analysis: Monitoring competitors' PR strategies and industry trends.
  • Influencer and Stakeholder Management: Identifying and engaging with key influencers and stakeholders.

Small-Medium-Size Businesses & Consulting Firms:

Business people often have limited resources and limited knowledge of public relations in general, yet seek cost-effective, user-friendly PR tools to manage their public relations efficiently. They commonly seek out tools such as:
  • DIY PR Tools
  • Media Monitoring and Tracking Tools: To monitor media mentions and track their brand's reputation.
  • Social Media Management Platforms: For scheduling, publishing, engaging with the audience, and analyzing social media metrics.
  • Press Release Distribution Services: For broad media distribution.
  • Content Marketing Platforms: Utilized for email marketing campaigns and newsletters.
  • Web Analytics Tools: To measure the effectiveness of online PR and marketing efforts.
  • SEO Tools: For improving online visibility and search engine rankings.
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Sign up for PRToolFinder OBSERVER

Be the first to know about new PR tools and exclusive membership offers by signing up for our quarterly PRToolFinder OBSERVER Newsletter. Stay current, subscribe today!

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